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Soumis par:  Rahaf
Posté le   Jun 19, 2008

  IDEA NINJA: Mitch Joel on Meaningful Contribution
I had the pleasure of speaking with Mitch Joel at SES Toronto 2008 Conference about social media success and engaging consumers in a meaningful way. Mitch had plenty to say and gave me some great tips that I thought I would share. Here’s the first IDEA NINJA! For companies who...... [view]
Soumis par:  Rahaf
Posté le   Jun 18, 2008

  SES Toronto - Is Twitter A Time Waster?
I felt this panel was a little over specific. Maybe instead of talking about Twitter, the panel could have focused on micro-blogging trends. In fact, I would have loved to hear their thoughts on the entire market including friendfeed.com and other social aggregators that are forcing marketers...... [view]
Soumis par:  Rahaf
Posté le   Jun 18, 2008

  SES & Social Media Strategy: what happened to ethics?! (A rant)
I was all set to cover the Social Media Success panel at SES Toronto . I was excited to see how I could apply my New Media & Strategy background to generate higher traffic and ranking. Little did I know what would be said in that panel. Details: It should have been called “What...... [view]
Soumis par:  Rahaf
Posté le   Jun 18, 2008

  SES Toronto - Introduction to Search Engine Marketing Part 1
So I’m at the SES Toronto conference where I’m going to brush up on my Search Engine Strategy skills. I’m here thanks to the kind invitation of Byron Gordon of SEO-PR . The conference is packed with people, and I’m excited to hear a lot of the presentations. I...... [view]
Soumis par:  Rahaf
Posté le   Jun 18, 2008

  SES Toronto - 6 tips to improve your SEO strategy, Part 2
This is a continuation of the Introduction to Search Engine Marketing Panel. You can read part 1 here . 1. Keyword Research: The first phase in both SEO and SEM Campaigns Jarboe: Dan Theis, wrote a good book about SEM, that’s been updated. One of the things that they say in the...... [view]
Soumis par:  Rahaf
Posté le   Jun 18, 2008

  SES Toronto - Measuring Success in a Web 2.0 World
Moderators: Kevin Ryan , VP, Global Content Director, Search Engine Strategies and Search Engine Watch Andrew Goodman , SES Toronto Co-Chair & Principal, Page Zero Media Speakers: Heather Dougherty , Director, Research, Hitwise Bret Grinslade ,...... [view]
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